13 Best E-mail Marketing Tools

best email marketing tool
best email marketing tool

Choosing the best e-mail marketing tool can have a significant impact on the success of your marketing campaign. Marketing trends change over time. Some come and go, but one marketing tactic remained the same over a very long period: email marketing. Email marketing is the top channel for content marketing with B2C and B2B

Email marketing even helps other marketing channels, such as social media marketing. E-mail marketers may face some challenges in their best email marketing efforts. One top challenge is simply the amount of time it takes to create a great-looking email from scratch. 

Without proper tools creating a professional and attractive email is not an easy thing to do, and even after several hours, the e-mail may not look that attractive. 

List of Best E-mail Marketing Tools 

Email marketing tools are not so expensive. Here we will discuss some top e-mail marketing tools: 

HubSpot Email Marketing Tool 

Hubspot is one of the most popular business automation platforms. They recently have launched their e-mail marketing tool. That free e-mail marketing tool can support a lot of a small business’s transactional e-mail needs.

If you need to send kickback e-mails from lead offers, thank you e-mails after purchase, or promote current campaigns, HubSpot Email Marketing‘s free version covers all of those for you. One of the excellent parts of HubSpot’s free e-mail tool is its user-friendly design. Hubspot free e-mail tool features a handy drag-and-drop visual editor. And the device is also equipped with ready-made templates to start the campaign immediately. 

If you use Hubspot as the backbone of your marketing and sales, you can easily attribute every dollar in revenue to the marketing campaign, newsletter, or blog post that helped each sale. In conclusion, Hubspot is more of a CRM software that offers e-mail marketing tools and automation. 


If you heard about e-mail marketing, you have heard about MailChimp because they are the e-mail marketing services leader. 

Their free plan comes with basic e-mail marketing features like e-mail creation and scheduling. But if we take a more in-depth look, what makes this a great e-mail marketing tool is its smart recommendations feature. This feature provides you with valuable audience insights to optimize your marketing efforts.

Designing e-mails on the platform is easy if you are using the Content Manager to store your images and files for easy access. Mailchimp lets you automate your e-mails at crucial steps of the buyer journey through the selling process. So, you can easily send out welcome e-mails, confirming orders, notifying abandoned carts, and more.

Constant Refer

Constant Refer is one of the top-growing e-mail marketing services in the world in 2021. It is easy to use and hence a beginner-friendly e-mail marketing service.

Constant Refer helps you to easily manage your e-mail lists, contacts, e-mail templates, the marketing calendar, and more.

Each account gives you access to unlimited e-mails, easy tracking, and reporting. It also has built-in social media sharing tools, a free image library, list segmentation. Facebook ads integration and a robust eCommerce integration for Shopify stores make this tool even more powerful. 

They also have E-mail Plus accounts with powerful features like e-mail automation, drip campaigns, surveys & polls. That also includes coupons, online donations, and subject line A/B testing, which helps you send targeted e-mails to maximize your open rate.

Constant Contact offers unparalleled customer support with live chat, phone calls, e-mail, community support, and many helpful resources.

They provide online training and offer in-person live seminars. Now the service is available across the United States. That allows small business owners to quickly learn the basics of e-mail marketing, gaining leads, and start using it to grow their business like a pro.


Though SendPulse advertises itself as a multi-channel marketing platform, its e-mail marketing feature is the most popular. SendPlus e-mail service comes with a ton of professionally designed email templates that you can easily customize using a drag-and-drop editor. You can then set up these customized e-mails to automatically send at the right time, and those e-mails get sent based on user behavior, event trigger, and other variables.

SendPulse has a subscriber rating feature, which is an excellent way to identify your most valuable subscribers. This feature lets you analyze the open and click rates and the read and unread rate of each subscriber. Another important function is, you can even set replaceable text fields to personalize your e-mails by name, gender, date of birth, age, and job role.

Benchmark E-mail

With this e-mail marketing tool, you can design responsive e-mails that look great no matter by which device you view them. If you require to add images to your e-mail, you can do so. You can edit the image too right on the platform. Their excellent editor lets you add effects, stickers, and text to send across your message effectively.

With Benchmark E-mail, you have the option to choose from tons of pre-designed templates. The templates get on industry, type, occasion, and event. If you are HTML savvy, you can even use the code editor to build e-mails from scratch. The dual-view feature lets you see your e-mail design with a live view and simplifies the whole e-mail creation process.


SendinBlue is an SMS and e-mail marketing software, and they are one of the fastest-growing e-mail marketing platforms.

That is an extremely easy-to-use platform with excellent tools to create beautiful and highly engaging e-mails. It delivers a simple drag and drops e-mail editor that is perfect for beginners with no e-mail marketing experience.

SendinBlue is very much beginner-friendly and has marketing automation tools that allow you to send transactional e-mails, create workflows for automatic follow-up e-mails, and segment users. This tool can also select the best time to send bulk e-mails using its AI algorithms to ensure the best e-mail deliverability.


Mailer lite has sophisticated features like the landing page builder and the pop-up customizer that makes MailerLite stand out among free e-mail tools in the market. It also has the basics like the drag-and-drop e-mail builder. The device integrates a rich text editor and a built-in photo editor to create stunning e-mails.

With MailerLite, you can create responsive landing pages to match the e-mails you send, improving your chances of driving conversions. With this tool, you also can run split tests on different variations of your e-mail to see what works best to drive clicks and conversions. MailerLite provides you with a comprehensive campaign report containing vital stats like click rate, unsubscribe rate, open rate, and more.


Sendinblue is a marketing communication platform, and it features e-mail marketing tools and additional functions, such as customer relationship management and creating landing pages. 

They have over seventy templates for e-mail design functions that make it easy to create a great-looking e-mail. Not to mention, all of these templates are responsive, and you can preview your results to ensure your design looks the way you want on any screen format.


Drip is a powerful enterprise e-mail marketing platform for eCommerce, bloggers, and digital marketers, and they offer a wide range of tools. Their tools make marketing automation, sales funnels, and personalization easy.

The automation software from drip offers seamless integration for all popular website builders, including WordPress and WooCommerce. Drip allows you to easily add pop-ups/opt-in signup forms, which are very handy for capturing leads.

Drip has intelligent marketing automation tools like smarter e-mail segmenting, split testing features, list groups, and a visual workflow builder. Thus this tool allows you to reach targeted customers in your e-mail list to get more sales.

Drip provides many customer supports like live chat, webinars, automation training, detailed courses, free guides, and excellent documentation.


Moosend is an excellent e-mail marketing tool. This tool assists you automate repetitive tasks and saves your time. It helps you in designing behavioral e-mail campaigns. They develop the e-mails with subscribers’ info, behavior, and activities. You can use Moosend’s advanced feature, which delivers e-mail accurately. The feature increases the open rate and click-through rate. 

This excellent software provides the user with a detailed campaign performance report. Using this tool, you can plan exactly how to optimize your e-mail campaigns. You can even set up Moosened with your favorite apps to seamlessly pass on vital information between different tools.

The most exciting part is this is the only free e-mail marketing tool that won’t include its logo in your e-mails.


ConvertKit is an e-mail marketing service that best suits professional bloggers, authors. It is very much easy to use yet very much powerful.

ConvertKit’s has a unique feature, and that is this platform allows you to offer content upgrades and incentives with e-mail signup forms easily. ConvertKit also comes with easy-to-manage auto-responders, enabling you to send drip e-mails from their e-mailing service.

With this tool, you can easily set subscribers into those interested and those who have already purchased. This feature increases conversion with automated e-mails that feel more personal, which in marketing terms, they call targeted e-mail marketing.

They have all the essential features you’d expect from an e-mail marketing tool. Their service includes a/b testing. They also provide beautiful e-mail templates, attractive landing page builders, smart workflows, etc.

ConvertKit Support is email-based and has an extensive knowledge base with great learning material.

Many of its features, such as paid newsletters, are specifically for creators and professional bloggers. That is why we recommend them as the best e-mail marketing service for professional bloggers.

This incredible tool even added the ability to sell digital products & subscriptions from the same platform.

Great Response 

That is another smart e-mail marketing solution. Great Response is straightforward to use and simplifies e-mail marketing for small businesses.

This tool comes with some excellent marketing automation tools which allow you to create smart, automated campaigns.

Great Response has a drag and drop builder. You can create campaigns, segment contacts, and send any number of e-mails designed targeting specific groups. With these tools, you can create effective e-mail campaigns to boost your profits.

Like their name, Great Response comes with beautiful responsive forms, landing pages. It also has A/B testing, unsubscribes tracking, and autoresponders. This tool also integrates with third-party lead generation software. 

Their Support includes phone, live chat, and e-mail, and they have an in-depth knowledge base. 


EmailOctopus is a simple e-mail marketing tool. The free plan doesn’t provide as many features as some of the other free e-mail marketing tools on this list, but it does allow many more e-mails per month than most of them.

Using EmailOctopus, you can send unlimited e-mails from as many e-mail addresses as you like. This unique feature makes it the perfect solution for a small business or entrepreneur. That is quite a good option for new e-mail marketers. You can integrate it with third-party apps WordPress and other CMS or software. So you can easily exchange customer data between different tools.

For Further Help With Email Marketing 

Most of these tools come with robust features, and for small businesses, you can use the unpaid version and gain success. Using these platforms, small businesses and marketers can achieve success. 

You can update any of these services and access paid options for further engagement and other necessary feature that suits your business.  

But if you are unfamiliar with the idea of e-mail marketing and do not know how to start, then just tools can not help you. It would help if you had professional support. There are many freelancers to provide you with professional supports. Many marketing agencies do e-mail marketing on your behalf. You can observe the report and assist them with your business plan. For example, we can say WebTech is a good company that does e-mail marketing for you, and the cost is meager.

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